Sapporo New Product Launch

Sapporo approached our team to develop an identity from scratch for a limited edition beer they were developing for release in the United States. This was an incredibly rewarding process start to finish. Their brief struck a great balance of direction and openness in that it gave us territories to play in but wasn't to explicit about what they desired as an outcome. The accompanying visuals offer some highlights of our team's exploration of what a Japanese craft beer might do in the seasonal and heritage territories.

Moodboard: Basan Ale

This name was chosen for the mythological fire-breathing chicken of Japanese legend. In addition to providing a fertile visual style and a strong link to Sapporo’s Japanese heritage, this beer also offers an instantly recognizable name.

Design Credit: Ryan Doggendorf
Writing Credit: Mike Wienke

Moodboard: Koyo Autumn Ale

As a fall/winter ale, this concept adopts the name of the Japanese tradition of appreciating the fall colors. In addition to drawing parallels between the deep reds, ambers and other dark colors of autumn and the beer, this name lends itself perfectly to a seasonal beer.

Design Credit: Rebecca Lee
Writing Credit: Mike Wienke