ABC Family’s 25 Days of Christmas Content

ABC Family approached us looking for ways to better engage their already sizable 25 Days of Christmas social following. In an effort to establish a new working relationship with the Disney property we wanted to make absolutely certain that we overdeliver. The brief asked for a handful of approaches that would drive awareness of their brand, holiday programing schedule and drive generally meriment. In short, branded content that would resonate with Christmas fanatics. Following a couple brainstorms we had a list of two dozen or so viable approaches that we took to the clients to help pair down, the thought being that we’d present a third of that to the greater team and execute maybe half of those. If we presented 24 they loved probably 19 of them and wanted to see series developed against each. The following weeks were a hectic all-hands-on-deck tour de force of creativity where the team turned out a colossal body of work that spanned all social platforms and was met with a great deal of excitement by both the clients and their following.